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3-D Secure is a technical standard developed by Visa and MasterCard to further secure CNP transactions over the Internet.
MasterCard brand their system as 'MasterCard SecureCode' and Visa call theirs 'Verified by Visa'. Both branding systems are available through the acquirers we work with.
3-D Secure creates what is termed a ‘trust chain' throughout the transaction, shifting the liability for fraud from the merchant to the issuer under a range of conditions.
Benefits for Merchants
- 3-D secure can be readily integrated into existing e-commerce systems
- Real-time cardholder authentication at time of purchase
- Minimal impact on the existing checkout process
- Increased cardholder confidence leads to increased sales
- Substantially reduced rates of fraudulent transactions and charge backs
- Improved profitability through increased sales and reduced costs
Please contact us at info@emetmerchant.com to learn more.
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